01Reels first, everything else second
Instagram's algorithm in 2026 still rewards short-form video. Post 4–6 reels a week, repurpose top performers as ads.
02Hooks beat production
The first 1.5 seconds is the entire game. Lead with a contrarian claim, a question, or a visual pattern interrupt.
03Hashtags & SEO
Instagram is a search engine now — write captions like SEO copy, use 3–5 niche hashtags, and add alt text on every post.
04Community over followers
Reply to every DM in the first hour, save best comments to your highlights, and turn loyal viewers into UGC creators.
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