01Brief the model like a strategist
Feed GPT your audience, offer, objection list, brand voice and 3 winning past ads. Quality in = quality out.
02Hook framework
We rotate Problem-Agitate-Solve, Before-After-Bridge and contrarian POV hooks for every ad set — GPT generates 30 variants in minutes.
03Test before trust
Always run AI copy against a human-written control. Roughly 60% of the time AI wins on CTR; the rest of the time it teaches us a new angle.
04Compliance is on you
Meta and Google still ban or restrict certain claims — review every AI line before it goes live.
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